Women find men in red more appealing?

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NEW YORK (Reuters) – Men wanting to catch the eye of women should dress in red, a color which new research shows makes them more alluring to the opposite sex.

Women in the United States, England, Germany and China said they found men pictured wearing red, or framed in red, more sexually attractive than in other colors, the research published in the Journal of Experimental Psychology showed.

Andrew Elliot, an author of the study from the University of Rochester, said red was thought to be sexy color for women only.

“Our findings suggest that the link between red and sex also applies to men,” Elliot said. “For women, the color made a big difference.”

Despite cultural differences related to the color, the findings of women being attracted to men in red were consistent throughout the countries.

The research consisted of seven experiments, some split into two parts, each with a group of between 20 and 57 people aged 19 to 22 years old. Women participated in all the experiments, while men were included as a control group in one.

Women also associated red with higher status, a trend Elliot said is analogous with other primates.

“In chimpanzees, the highest-ranking male turns more red quite dramatically during a competition for primacy,” he explained. “It’s a clear status indicator. Females view that, and they go out of their way to mate with the highest ranking male available.”

The researchers suggested that for men wearing the color may trigger a change in behavior and that something as simple as wearing a red tie could give a more confident business presentation.

Men Judge Women Almost Instantly

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Men take a fraction of a second to decide if they are attracted to a woman or not ' but they should not be called shallow because they are genetically programmed to do so, scientists say.

Men weigh up potential partners almost instantaneously based on their appearance because their 'ancient' genetic preference for attractive mates leads them to, experts claim.

According to research, a woman with an attractive face is taken by men to be fertile and able to continue the family line, appealing to the man's survival instinct.

In contrast women take longer to decide their feelings for a man because they need to weigh up whether he will be a committed partner who will provide for them well ' part of their survival programming.

Professor Mark van Vugt and Dr Johanna van Hooff, from the University of Amsterdam, and postgraduate student Helen Crawford, from the University of Kent, were behind the study which is to be published by the Oxford Journal Social Cognitive and Affective Neuroscience.

They tested men and women's bias towards looks by conducting a series of tests on 20 women and 20 men, making them perform tasks while recording their brain activity.

While the subjects were doing the task they were shown a series of photographs of faces of the opposite sex, ranging from attractive to ugly.

Men were easily distracted when they saw a pretty face but women stuck to the task.

Prof van Vugt said: 'Men definitely have the most wandering eye but it is because they have evolved to pay attention to cues of fertility and one of those cues is facial beauty ' it's not that men are shallow.

'But we found they do make snap judgments about women, much earlier than was previously thought. They make that decision on whether a woman would be a good mating partner in milliseconds.

'This is something very ancient and a way of helping men find the best mate to produce children.

'Women were not distracted by attractive male faces because women need more proof of whether a man is a good mate.

'Women make that decision on behaviour, whether a man is trustworthy and committed. They make their decision much later than men.'

Source: Daily Telegraph

Women living near the Cerne Abbas Giant are more fertile

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Photo: ALAMY

The naked 180ft Cerne Abbas Giant – thought to be thousands of years old – is carved out in the chalk downs in North Dorset.

Women living near the carving have an average of three children in their lifetime – a national record.

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They are the highest birth-per female figures in Britain for more than 40 years.

Locals think the giant could be having an inspirational effect on couples in the area.

Nursery manager Katie Raine said the increasing number of children at the Archway Nursery in Pimperne – which is in sight of the Giant – were living proof of the findings.

“We can take 73 children in any one day and we’re absolutely chock-a-block,” she said.

“We have a baby unit for five infants, and that’s booked until next year, so there’s definitely a baby-boom on.”

The findings, from a survey of 10,000 North Dorset women aged between 15 and 44, placed the district at the top of the charts, leaving the London borough of Westminster at the bottom, with just 1.16 children per woman.

Samantha Beadman, deputy manager of Winterbournes Day Nursery in Winterbourne Kingston, said news of the area’s chart-topping fertility rate came as a surprise.

The new figures are based on research conducted last year. The findings showed a drop in the fertility rate for the first time since 2001.

Birth rates had been rising steadily since the millennium, reaching 1.97 per woman in 2008, from a base line of 1.65 in 2000.

North Dorset’s survey-topping fertility rate beats the highest recorded national average, when figures recorded in 1964 revealed women were likely to produce 2.93 children in a lifetime.

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Scientists prove that women are better at multitasking than men

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It is an age old complaint – that men are incapable of doing more than one thing at once.

Researchers decided to test the truth of the commonly held belief after discovering that no scientific research had ever been done into it.

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They found that when women and men work on a number of simple tasks – such as searching for a key or doing easy maths problems – at the same time, the women significantly outperformed the men.

Scientists believe that the results show that females are better able to reflect upon a problem, while continuing to juggle their other commitments, than men.

Professor Keith Laws, a psychologist at the University of Hertfordshire, who led the research, said: “We have all heard stories that either men can’t multitask or that women are exceptionally good at multitasking.

“But there didn’t appear to be any empirical evidence for this. It was all based upon folklore and hearsay when I looked through the scientific literature.”

Prof. Laws gave 50 male and 50 female students eight minutes to perform three tasks at the same time: carrying out simple maths problems, finding restaurants on a map and sketching a strategy for how they would search for a lost key in an imaginary field.

As they performed the tasks, the volunteers also received a phone call that they could either chose to answer or not. If they did answer, they were given an additional general knowledge test while they continued to carry out their other activities.

While women were able to preform well in all four activities at once, men performed, on average, worse when it came to planning to search for the key.

Professor Laws said: “Men are supposed to have better spatial awareness than women, so they should have outperformed the women on the map task and the key task.

“But of all the tasks we gave, the key searching task also requires planning and some kind of strategy.

“Men tended to start their search in a less logical place such as the centre of the field and they would not cover the whole area when they were outlining their search. women tended to enter in one corner and search in concentric circles or lines.

“It shows that women are better at being able to stand back and reflect for a moment while they are juggling other things.”

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Half of women prefer to keep clothes on during sex

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According to the findings, some 48 per cent of females prefer not to bare all in bed, wearing at least one garment.

The reason – for 54 per cent of them – is to improve body confidence. But not all men approve.

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When asked whether they preferred a partner to retain an item of clothing, only 36 per cent of men said ”yes”.

And when it came to their garment of choice, negligees came out on top.

But the survey revealed most women would go for a bra.

The results showed 61 per cent of women claimed to prefer sex with the lights off, compared with just 37 per cent of men.

Andy Barr, marketing director at, said: ”This research has really unveiled how large a part clothes play when it comes to female body confidence.

”The fact that such a large proportion of women claim to feel sexier with an item kept on suggests that, whilst body confidence might be low, clothes can really improve a woman’s self-image.”

:: 1,563 people were polled for the study by

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