Men Judge Women Almost Instantly

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Men take a fraction of a second to decide if they are attracted to a woman or not but they should not be called shallow because they are genetically programmed to do so, scientists say.

Men weigh up potential partners almost instantaneously based on their appearance because their 'ancient' genetic preference for attractive mates leads them to, experts claim.

According to research, a woman with an attractive face is taken by men to be fertile and able to continue the family line, appealing to the man's survival instinct.

In contrast women take longer to decide their feelings for a man because they need to weigh up whether he will be a committed partner who will provide for them well ' part of their survival programming.

Professor Mark van Vugt and Dr Johanna van Hooff, from the University of Amsterdam, and postgraduate student Helen Crawford, from the University of Kent, were behind the study which is to be published by the Oxford Journal Social Cognitive and Affective Neuroscience.

They tested men and women's bias towards looks by conducting a series of tests on 20 women and 20 men, making them perform tasks while recording their brain activity.

While the subjects were doing the task they were shown a series of photographs of faces of the opposite sex, ranging from attractive to ugly.

Men were easily distracted when they saw a pretty face but women stuck to the task.

Prof van Vugt said: 'Men definitely have the most wandering eye but it is because they have evolved to pay attention to cues of fertility and one of those cues is facial beauty ' it's not that men are shallow.

'But we found they do make snap judgments about women, much earlier than was previously thought. They make that decision on whether a woman would be a good mating partner in milliseconds.

'This is something very ancient and a way of helping men find the best mate to produce children.

'Women were not distracted by attractive male faces because women need more proof of whether a man is a good mate.

'Women make that decision on behaviour, whether a man is trustworthy and committed. They make their decision much later than men.'

Source: Daily Telegraph

Ram-bo Sheep Dangling from Live Wire

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This hapless sheep has become a real life 'ram-bo' after inadvertently abseiling down a hill when its horn became snagged on an electricity wire.

The unfortunate sheep was spotted bleating for help more than 15 feet above the ground next to an telegraph pole.

Amazed onlookers watched the ram descend from a grazing pasture ' apparently accidentally ' while dangling from a live wire.

Luckily he did not catch the current from the wire.

The drama unravelled at the small town of Helgoysund on the Norwegian coast on Wednesday.

Tourists at the scene mounted a rescue attempt and eventually roped him to pull him back to ground level in little over an hour.

Bemused spectators suggested he may have been trying to take the fast route down to a herd of ewes grazing in the field below.

Marita Vestersjo Landsnes, aged 13, caught the calamity on her camera phone. The schoolgirl said she couldn't believe her eyes when she saw the sheep sliding down the live wire.

Her dad Geir Landsnes, 45, also watched the dramatic events unfold. He said Marita would never to go out without a camera again.

He said: 'As a reward for his embarrassing predicament we helped him to achieve his quest by allowing him access to the ladies.

'My wife saw something surreal from the kitchen window and realised it was the sheep hanging five to six metres off the ground from the wire by its horn and called me straight away, asking what to do.

'I asked my daughter Marita to photograph the rescue operation so I could see the images of what had happened.

'Marita is so proud that her images and I've encouraged her not to leave the house without her camera.'

The sheep had been grazing on the hill. He had got his horn stuck on the zip wire and as he got more agitated, was pulled down the hill on the wire he was attached to and ended more than up five metres above the ground.

The German tourists were in the area because the Landsnes family, alongside the sheep farm, run a small vacation place on the Norwegian island.

The sheep escaped unharmed.

Source: DailyMail